CLIENT — URBN, Inc. (Anthropologie Group)

DIRECTIVE — Visual Merchandiser; oversaw aesthetic direction and execution to meet company expectations, budgets, and timeline, while strategizing for individual store characteristics. With an innovative, data-driven approach to the customer experience, we bolstered sales targets through a focus on Key Performance Indicators (KPIs), marketing & web alignment, styling, and cross-merchandising to curate a compelling store environment.

Photos depict in-store Apparel and Home product assortments for Spring/Sumer 2022.